The Noise Before Defeat | 5 Minute Friday

Eddie’s going deep for today’s quote–all the way back to Sun Tzu’s Art of War (which you can hear for free on Youtube if you can spare 72 minutes.)“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”

Sometimes people will use these two words interchangeably. Here’s the difference:

• Strategy is the long-term plan. What you plan to achieve in the distance.
• Tactics are the thoughtfully crafted short-term methods for working out that strategy. 

In exploring Sun Tzu’s words, we discuss Tyler’s business and bodies on Everest.

We acknowledge that tactics may vary as you work backward from the strategy.

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