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Slack's Logo Shift Signals Corporate Maturity
- Slack's redesign signals a push from playful consumer brand to enterprise conformity.
- Mike and Gray note the new palette and shape make Slack feel more generic and corporate.
Use Subtle Animation To Soften Rebrands
- Use animation to smooth visual changes and reduce backlash.
- Gray praises Slack's overlapping animation which masks color shifts and eases perception.
Three-Week Ice Fortress Writing Sprint
- Gray isolated himself in Finland for three weeks to write a video script under a tight deadline.
- He completed research and writing in that period to hand off to animators immediately.