SchoolCEO: K-12 Marketing + Communications Collective Authorship
May 29, 2025
Discover innovative storytelling techniques that save time while amplifying diverse voices in school communications. The conversation highlights how Saginaw ISD is empowering staff through a central app, enabling them to share their narratives. This approach not only enhances engagement but also fosters a richer tapestry of stories within the educational community. Tune in to learn how collective authorship can transform the way schools connect with their audiences!
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Small Teams Are A Weakness
- Small communications teams in school districts are a major weakness that hinders story sharing.
- Inviting more staff to contribute can turn this weakness into an opportunity for growth.
Create A Storytelling System
- Build a storytelling system that lets all school staff post stories.
- A short training video can certify all staff as authors to share varied and authentic district stories.
Diverse Voices Boost Morale
- Collective authorship diversifies story types by including unique perspectives from all staff roles.
- This inclusive approach also boosts staff morale by showing trust and valuing each voice.