SchoolCEO: K-12 Marketing + Communications cover image

Collective Authorship

SchoolCEO: K-12 Marketing + Communications

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Empowering Voices Through Collective Authorship

This chapter explores the idea of collective authorship in school communications, specifically within Saginaw ISD. It highlights how the district trains staff to contribute content through a central app, enhancing the diversity of narratives and improving engagement with their audience.

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