Digital transformation in fleet management with Fatima Howes, VP

Today, our guest is Fatima Howes, Vice President Of Product Management and CX Design for Fleet Telematics at Azuga, a subsidiary of Bridgestone.

Before joining Bridgestone, Fatima served in product leadership roles at Assignar and Procore Technologies, both construction management software companies. She didn't always work in software, however; Fatima started as an analyst in public affairs and transitioned to software and product through a sales development representative role.

On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Fatina about her strategies for managing by exception, prioritizing customer needs, and finding common denominators among different stakeholders such as drivers, fleet managers, and insurance companies. The discussion also highlights the shift from traditional product management to a more holistic approach involving co-creation, risk modeling, and design management.

Links

https://www.linkedin.com/in/fatimahowes/
Managing by exception, with Fatima Howes

What does LogRocket do?

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Fatima Howes.