Turning Fans into Customers with David Meerman Scott | BBB 098

David Meerman Scott is an internationally acclaimed business strategist, entrepreneur, advisor to emerging companies, and public speaker.

He is the Wall Street Journal bestselling author of ten previous books, including The New Rules of Marketing & PR, Marketing Lessons from the Grateful Dead, and The New Rules of Sales & Service.

Today we talk about his new book, Fanocracy - Turning Fans Into Customers and Customers Into Fans. He coauthored this book with his daughter Reiko Scott, and they talk about taking this idea of fandom and making it a prescription for your business.

Highlights from the episode:

• After you create a product/service, you need to let go of your creations. Let people share their fandom in the way that they want.
• Consumers don't want to be told how to engage with a brand.
• Make your customers "insiders" by giving them a peek inside the business.
• When you share the fandoms of your personal life in your professional life, you can create an organization that draws people in that are fans of you in the same way you are a fan of those things.

Quotes:

"I believe we are entering a new phase, a phase around humanity"

"When you are physically in the presence of people at a company... the human emotional bond is much stronger."

"The relationships we build with our customers are more important than the products and services we sell to them."

"When people are passionate about something, that passion shows."

Episode Links:

Get the book now at www.fanocracy.com

Learn more about David at www.davidmeermanscott.com

To follow David on social, his handles are @DMScott

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