Personalized videos can be a powerful tool for affiliate marketers, allowing them to connect existing products with their audience.
Bonjoro is an app that enables users to create personalized videos for customers and community members, fostering trust and a unique connection.
Using personalized videos can create a customized and memorable experience for community members, increasing engagement and conversion rates.
Deep dives
Using Personalized Videos for Affiliate Marketing
Personalized videos can be a powerful tool for affiliate marketers. Instead of creating and marketing your own products, you can connect existing products with your audience. Hosts can offer an affiliate marketing master class to teach successful strategies and help participants see immediate results by implementing them.
Creating Personalized Experiences with Bonjoro
Bonjoro is an app that allows users to create personalized videos for customers and community members. The app enables a more personable touchpoint, fostering trust and a unique connection. Users can be creative in their videos, such as recording them outdoors or incorporating zany elements like stacking hats.
Benefits of Personalized Videos for Community Building
Personalized videos have several benefits for community builders. They create a customized and memorable experience, making community members feel valued and seen. Personalized videos can also be effective in onboarding processes, support, and engagement with high intent leads, increasing conversion rates.
Increasing Conversion with Personalized Videos
The episode discusses the effectiveness of personalized videos in increasing conversion rates. One example given is a company that used videos to connect with their customers and showcase the process of making their product. This approach resulted in a significant increase in recurring revenue.
Using Videos to Enhance Community Engagement
The podcast highlights the value of using videos to enhance community engagement. It suggests using videos during the onboarding process to provide a more personalized and engaging experience. Additionally, videos can be used to answer commonly asked questions and establish a stronger connection with community members.
#070 Churn is one of the biggest issues we hear about from other community builders. Many of us have even come to accept it as part of the cost of doing business. But what are the simple tools and strategies that can increase engagement and retention in powerful ways? This is part of what we explore today in this interview with Casey Hill. He is the Head of Growth at Bonjoro, where they help brands create personalized videos for their leads and customers to help them stand out, build trust, and make more sales. So how do you leverage quick, personal videos within your community? How do you avoid "churn cliffs" and create a welcoming experience? When are the specific times when reaching out to individual members makes all the difference? Listen in to find out because this a game-changing chat! Show notes and more at SmartPassiveIncome.com/cx070.
