How Samsung Plans to Compete for TV Dollars With its Own FAST and Data

Next in Media spoke with Michael Scott, VP, Head of Sales & Operations, Samsung Ads, about where the South Korean TV manufacturer fits in the TV ad ecosystem.

Scott also talked about why Samsung is pushing into gaming, whether it wants to compete in measurement, and if he is a believer in CTV commerce.

Takeaways

 • How Samsung uses this data to power content recommendations and precision targeting for advertisers.

 • Navigating the evolving TV advertising landscape and currency discussions.

 • Samsung's gaming initiatives and reaching the gaming audience.

 • Samsung's fast-growing CTV platform and content partnerships.

 • Emerging opportunities around shoppable TV and innovative ad formats.

Guest: Michael Scott

Host: Mike Shields

Sponsored by: Acast