Mass Construction Show Grow Your Career w/ Content - Blue Collar Bobby
14 snips
Dec 10, 2025 Blue Collar Bobby is a construction content creator and sales & marketing pro at ARCO, also known for his Dope and Tape show. He discusses how creating educational content has advanced his career and highlights the importance of balancing trendy material with in-depth education for tradespeople. Bobby shares insights on leveraging YouTube and repurposing content, plus his journey from low engagement to viral videos. He emphasizes the value of content in networking and career opportunities, encouraging more tradespeople to showcase their skills online.
AI Snips
Chapters
Transcript
Episode notes
Post Consistently For Opportunity
- Post content consistently because it's effectively free marketing and opportunity generation.
- Expect to build an audience slowly and be prepared to "eat shit" for years before big results.
Niche Content Builds Real Industry Bridges
- Niche professional content attracts industry peers who open doors to collaborations and learning.
- A single post can spark connections that lead to panels, guests, and ongoing partnerships.
Start Videos With Strong Hooks
- Hook viewers immediately; fast starts stop scrolls and protect limited attention.
- Make the first seconds compelling to avoid losing viewers to impatience.