AI for Business, Marketing & Sales: The AI Hat Podcast

Google Cloud Expert Reveals: Making AI Agents Work for Your Bottom Line with Eva Dong

10 snips
Apr 26, 2025
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ADVICE

Focus On One Clear AI Use Case

  • Start your AI journey with one clear, high-impact use case tailored to your biggest business need.
  • Define success metrics and financial goals to justify your AI investment and keep improving over time.
ANECDOTE

Marks and Spencer Call Center AI

  • Marks and Spencer cut call volumes by 50% with contact center AI, saving costs and enhancing customer experience.
  • This led to new customer acquisition and improved retention, driving revenue impact.
ANECDOTE

Wendy's AI Drive-Thru Orders

  • Wendy's implemented AI-driven drive-thru order-taking to reduce mistakes and improve order accuracy.
  • This technology eased the burden on staff and enhanced customer satisfaction at the drive-thru.
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