In the last set of videos, we talked a lot about building strong relationships and we touched on adding value. This week on Real Relationships Real Revenue, we are going to be diving into the topic of adding value even more and how you can have a long-term mindset when it comes to relationships. We cover things like the Mere Exposure Effect, creating an asset list, asking for help, proper cadence, and tracking what you can.

Topics We Cover in This Episode:

The Mere Exposure Effect
Likability and frequency matter
The importance of having systems for outreach
Systems for collecting interesting things
Creating an asset list
Places to store your assets
Why you shouldn’t hesitate to ask for help
How the act of helping correlates with likeability
Ways to ask for help or advice
Why monthly is the perfect cadence for outreach
How to add value each month
Setting reminders
How to disconnect from the outcome
Adding value without expecting anything in return
How to track what you can control

Don’t be afraid to become a collector of assets and really dive into adding value to your first among equals. Come up with a system to track the ways in which you are adding value and don’t make the mistake I see so many people make and give up too soon.

Studies show that people like you more when they see or interact with you often and they feel like they are helping you in some way. By creating systems to consistently reach out to people at the proper cadence and add value in unexpected and unpaid ways, you are sure to win and deepen that relationship. Remember, you don’t win when you get a reply, you win by simply offering the value. If you do this, you will be amazed at the results.

Resources Mentioned:

Read more about the Mere Exposure Effect

Listen to my conversation with Ron Friedman

Listen to my conversation with Marissa King

Listen to my conversation with Dr. Ivan Misner

Listen to my conversation with Ron Friedman about tracking things

Increasing Your Likeability and Deepening Relationships by Adding Value Consistently