

Hug the Cactus: Lessons on Rejection from Under the Influence
Mar 26, 2025
Some companies are flipping negativity on its head to create clever marketing strategies. Supercuts turned jokes about cheap haircuts into an entertaining ad campaign. Spirit Airlines went a step further, offering free air miles to critics. Oatly embraced controversy by launching a site dedicated to their haters, showcasing the humorous side of criticism. The podcast dives into how negative feedback can actually foster stronger connections with consumers and reshape brand identities.
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