Oatly: Embracing Controversy and Consumer Backlash

Some companies actually advertise to their haters.

Every advertiser gets negative comments on social media. Some brands shrink away – and some take those negative comments and spin them into marketing gold.

In this episode of Under the Influence, Terry looks at Supercuts – who took negative comments about cheap haircuts and created a hilarious advertising campaign. Spirit Airlines gave haters a place to vent – then offered them 8,000 free airmiles. And drink maker Oatly actually dedicated a website to their haters.

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