This Week in Startups Spotify's ad-tech acquisitions to take on YouTube with The Verge's Ashley Carman + Founder University Pitches | E1389
Feb 18, 2022
Ashley Carman, a senior reporter at The Verge specializing in podcasting, joins the hosts to discuss Spotify's bold acquisitions of Chartable and Podsights. They explore how these moves position Spotify as a competitor to YouTube, focusing on the evolving ad-tech landscape and the challenges of dynamically inserted ads. The conversation also touches on the future of podcasting, including data privacy issues and the importance of direct connections between podcasters and their audiences, along with rapid-fire pitches from ten innovative startups.
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Clubhouse's Decline
- Jason Calacanis asks Ashley Carman about Clubhouse's current state.
- She mentions its potential international success but finds little activity in the US.
Clubhouse Valuation Issues
- Clubhouse initially attracted Black creators but high valuation created tension.
- Perceived disconnect between creators' contributions and platform ownership caused issues.
Spotify's Acquisition Strategy
- Spotify acquired Chartable and Podsights to enhance podcast advertising.
- These tools use tags to attribute listener behavior and measure ad effectiveness.