Wilson Smith (Fmr. Shoe Designer at Nike)

Jun 18, 2025

Wilson Smith, a retired senior design director at Nike and the first Black shoe designer in the industry, shares his inspiring journey from interior design to creating iconic sneakers. He discusses how work can serve as a form of prayer, particularly through his integration of scripture into designs. Smith highlights the balance between beauty and function, emphasizing how design connects with audiences on a spiritual level. He also reflects on the power of humility in creativity and the importance of divine guidance in professional pursuits.

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ANECDOTE

Serendipitous Shift to Shoe Design

Wilson Smith transitioned from corporate interior design to shoe design by chance during a company recession.
Nike invited him to design shoes despite his initial doubts, marking a pivotal career shift.

INSIGHT

Design as Worshipful Prayer

Wilson feels that design work is a form of prayer where creativity flows through worship.
His best designs often come when he is lost in worship, sensing divine guidance in his work.

INSIGHT

Balancing Beauty and Function

Good design balances beauty and function, reflecting God's creative nature.
The Nike Air innovation exemplifies integrating performance with aesthetic appeal.

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