This last year brought a lot of changes that range the gambit from internal organizational improvements to reimagining and shifting outbound marketing.

This evolution has fostered a new constant awareness of who we’re selling to and where they spend their time.

It’s crucial that we take what we've learned this past year about virtual selling and continue to develop those skills as we step into the post-COVID “new normal.”

On this episode of B2B Revenue Executive Experience, I talk with Darrell Amy, author of the best-selling book, Revenue Growth Engine: How to Align Sales and Marketing to Accelerate Growth, host of the Revenue Growth Podcast, and co-host of the Selling From the Heart Podcast.

What we talked about:

• How companies should be adjusting their marketing and sales strategies in the post-COVID economy
• How to combat “pivot fatigue” and get better at virtual selling.
• How companies can set aggressive, but realistic revenue goals.
• What goals should be top of mind for companies in a post-COVID era.
  

Mentioned on the show:

• The Revenue Growth Toolkit
• Revenue Growth Engine: How to Align Sales and Marketing to Accelerate Growth
  

For the entire interview, you can listen to The B2B Revenue Executive Experience.
If you don’t use Apple Podcasts, we suggest this link.

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