#147 - Geoffrey A. Moore | Crossing the Chasm & Scaling Businesses

In this episode of The Necessary Entrepreneur, host Mark Perkins sits down with Geoffrey A. Moore, renowned author of Crossing the Chasm and a leading authority on technology adoption and market innovation. Geoffrey shares his insights on how entrepreneurs can identify the right problems to solve, scale disruptive innovations, and strategically navigate the “chasm” between early adopters and mainstream customers.

Throughout the conversation, Geoffrey emphasizes the importance of problem-focused entrepreneurship, understanding customer needs, and leveraging talent to create real impact. He also discusses the role of innovation in addressing the world’s most pressing challenges and shares actionable advice for founders and business leaders looking to grow sustainably in competitive markets.

If you’re an entrepreneur, innovator, or business leader seeking guidance on scaling your business, this episode is packed with wisdom, strategies, and real-world examples from one of the most influential minds in technology marketing and entrepreneurship.

Takeaways:The world is full of problems needing entrepreneurial solutions. Career pivots can lead to unexpected opportunities. Understanding market dynamics is crucial for success. A service mindset can drive meaningful change. Silicon Valley's ecosystem fosters unique growth. Leadership has shifted from competition to collaboration. AI presents both challenges and opportunities. Education must adapt to the age of AI. Finding purpose enhances personal impact. Effective management requires balancing innovation and performance.

📌 Find Out More About Geoffrey A. Moore:www.geoffreyamoore.com https://www.linkedin.com/in/geoffreyamoore/ https://www.youtube.com/@geoffreyamoore https://x.com/geoffreyamoore https://www.facebook.com/GeoffreyAMooreAuthor/

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