The Panel Brian's launch – how did it go?
21 snips
May 16, 2025 Listen in as Brian shares his rollercoaster experience launching Instrumental Components, revealing the fears of not making sales and the technical hurdles he faced. The duo dives into the function of AI in software development and the debate between hiring help versus going solo. Pricing strategies and marketing techniques get a thorough analysis, alongside insights on crafting a strong product identity. They also discuss the evolving landscape of subscription models and the importance of community support in driving success.
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Fear of No Buyers
- Brian felt irrational fear that nobody would buy Instrumental Components before launch.
- He was relieved and excited to have first paying customers after months of work.
Development Underestimation and Shootings
- Brian underestimated development time, discovering licensing took two weeks instead of two days.
- Long hours and multitasking across projects heightened launch stress.
AI Boosts Developer Efficiency
- AI tools like Cursor accelerate coding by handling complex tasks quickly.
- Pairing developer expertise with AI prompts increases efficiency and learning speed.