Business Wars Pandemic Economy: Best of Business Wars Daily | 8
Oct 28, 2020
The pandemic reshaped the economy, revealing surprising success stories amidst chaos. Home delivery and streaming services soared as people adapted to new norms. Dairy consumption made a comeback alongside a fitness equipment boom. Innovative healthcare solutions emerged, bringing affordable medications to the forefront. The home improvement sector thrived, spiking outdoor renovations significantly. Celebrity endorsements are driving the CBD market's growth, reshaping brand appeal in unexpected ways.
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Milk's Pandemic Comeback
- The pandemic has revived milk consumption as people eat more at home.
- However, plant-based milk alternatives like oat milk are experiencing even greater growth.
Got Milk's Flawed Success
- The "Got Milk?" campaign, despite its popularity, didn't increase milk sales.
- Celebrities like Britney Spears and Bill Clinton participated, but soda's marketing outweighed milk's.
Dumbbell Shortage
- Home workout equipment, especially dumbbells, became scarce during the pandemic.
- Increased demand and supply chain disruptions from China caused shortages and price hikes.