38: How umru laid the building blocks of hyperpop

A jam-packed episode of No Tags this week, but we had a lot to catch up on. Central Cee’s debut album Can’t Rush Greatness is out (02:56) and it’s UK drill’s biggest album to date, almost by default. Eusexua (10:07) might be the record that finally sells us on FKA twigs? And we talk about the grey zones of desire in Babygirl over in film corner (18:32).

But then onto the main event: we’re joined this week by NYC DJ and virtual pop architect umru (30:09). A key member of SoundCloud’s class of the mid-2010s, umru officially graduated to the hyperpop top tier in 2017 with his work on Charli XCX’s game-changing Pop 2 mixtape.

He’s since worked with the likes of Hannah Diamond, Tommy Cash, Hyd, Dorian Electra and more while releasing his own music on PC Music and, this year, LuckyMe. He’s also one of our favourite DJs, with an anything-goes approach that feels firmly in the legacy of faves like Total Freedom, Evian Christ and Ryan Hemsworth. We also talked about his past life running parties on Minecraft, leak culture, pop’s Splice era, and the link between PC Music and Pirates of the Caribbean.

A little housekeeping: after a small delay the second pressing of No Tags: Conversations on underground music culture should be arriving in the next week, so if you missed out the first time, head to Shopify to place your order.

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