two & a half gamers session #17 - the creative framework, tips for inspiration, recession & games

This is no BS gaming podcast 2.5 gamers session #17. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy. 

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Youtube: https://youtu.be/Gs3YE6MJKIg   

Agenda 

2:55 Recession & mobile games

14:50 Apex Legends 

21:34 The creative framework  

40:40 5 secret tips where to get inspiration

Describing creative process from scratch 

competitor research + old creatives assessment, brainstorming, creative brief, production, testing, evaluation, iteration, new brainstorming,  all over again 

What kind of tools to use for competitor research?  

5 secret tips where to get inspiration 

Youtube videos with millions of views (unboxing - chest openings) 

Current situation (covid, EURO, seasonal creatives - although those suck balls) 

Memes (drake, whatever else trending at the moment… ) 

Hype (Netflix series, …) 

Different game genres

Why are we making creatives for players and not art directors? 

presentation with tips & examples 

https://docs.google.com/presentation/d/1azXidQYoAneJgEAaV-ylJ67c8XVFallrzY4OIHSE5B0/edit   

Please share feedback and comments - matej@lancaric.me / lancaric.me