‘The Four Factors of Trust’ with Ashley Reichheld

In this episode of The Evolving Leader podcast, hosts Jean Gomes and Scott Allender talk to Ashley Reichheld. Ashley is co-author of ‘The Four Factors of Trust’ and since 2015 has been principal at Deloitte Consulting. She is passionate about making the experiences people have with companies feel more human and believes that building trust is the single greatest opportunity to create a competitive advantage. Ashley’s work and ideas have been featured in many publications and conferences, such as HBR, Bloomberg TV, SMR, The Wall Street Journal, AdWeek, Dreamforce, CES, and Fortune's Most Powerful Women, amongst others.  

 
Referenced during this episode:

The Four Factors of Trust    (Wiley-WSJ #2 Bestseller)
“4 Questions to Measure — and Boost — Customer Trust” (HBR)
“Research: Why Women Trust Their Employers Less Than Men Do” (HBR)
“How to Build a High-Trust Workplace” (SMR)
“Trust, The Glue That Holds Digital Worlds Together, Quantified At Last” (Forbes)

Other reading from Jean Gomes and Scott Allender:
 Leading In A Non-Linear World (J Gomes, 2023)
The Enneagram of Emotional Intelligence (S Allender, 2023)

Social:
Instagram           @evolvingleader
LinkedIn             The Evolving Leader Podcast
Twitter               @Evolving_Leader
YouTube           @evolvingleader

The Evolving Leader is researched, written and presented by Jean Gomes and Scott Allender with production by Phil Kerby. It is an Outside production.

Send a message to The Evolving Leader team

After more than 5 years of hosting The Evolving Leader, Jean Gomes and Scott Allender are launching their new show The Mindset Economy in January 2026. The new show will explore how to live better, work smarter and be connected in a more uncertain world where machines can think. 

Available wherever you get your podcasts.