Movies are getting longer due to multiple factors

Movies have been getting longer due to various factors. One reason is the influence of franchise and IP movies like Marvel films, which tend to be longer to include more action and interconnected storylines. Another factor is the rise of streaming platforms, which prioritize longer episodes for binge-watching. Additionally, the power of visionary filmmakers and their ability to negotiate longer runtimes, along with decreased influence of super producers, has contributed to the trend. Test screenings do occur, but some directors are resistant to making cuts. Ultimately, the success of longer films at the box office and the engagement of the audience play a role in the decision-making process.