Today we continue our conversation about a marketing tactic that is both a user engagement and data collection strategy: marketing surveys. Joining us is Eli Schwartz, Director of Growth and SEO at Survey Monkey, which is the world's leading survey platform that enables big companies and small companies, including 98% of the fortune 500, to have conversations at scale with the people that matter most. Prior to his role in leading growth at Survey Monkey, Eli was an SEO-focused growth advisor for various startups including Zendesk, Quixey, and Quora. Yesterday, Eli told us how he uses marketing surveys to drive enterprise organizations away from their dependence on paid channels, and today we're going to talk about best practices for using the data collected in marketing surveys specifically for creating SEO content. Show Notes
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