Rosenfeld Review Podcast From Hype to Insight: Llewyn Paine on AI, UX, and Critical Thinking
6 snips
May 6, 2025 Dr. Llewyn Paine, a cognitive psychologist and UX researcher with experience at Microsoft and Disney, dives into the critical relationship between AI and user experience. She shares insights on the skepticism surrounding emerging technologies and emphasizes the need for researchers to experiment with AI as if they were conducting scientific studies. Llewyn also discusses curating the Designing with AI 2025 conference, highlighting the blend of ethical considerations and creative possibilities. Plus, she stresses the importance of controlled experiments to navigate AI’s unpredictable nature.
AI Snips
Chapters
Transcript
Episode notes
Early Hype From 3D TV And Neuromarketing
- Dr. Llewyn Paine described starting her industry career at Disney where 3D TV and neuromarketing were hyped trends.
- She observed these technologies promised transformational change but ultimately failed to live up to marketing claims.
Hype Often Outruns Scientific Fit
- Oversold technologies often target audiences where their measures don't apply, producing misleading value claims.
- Paine links today's AI hype to past cases where vendors overpromised beyond the science.
Bring Scientific Expertise Into New Methods
- Work with people who understand the underlying science before adopting new research methods.
- Include domain experts when introducing novel measurement tools to avoid misuse and misinterpretation.