Ep. 48: How to Make a Living as a Podcaster in 2025 ft. Eric Silver
Mar 6, 2025
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This time, Eric Silver joins the conversation. Eric is a seasoned podcaster and head of development at Multitude, a prominent podcast studio. They delve into podcasting techniques, emphasizing audio storytelling over video. Eric shares insights on crafting a unique interview style and the rise of Actual Play podcasts. The discussion also highlights the ethical considerations in creator businesses and the importance of fresh perspectives in interviews. Listeners gain valuable tips on what makes a great podcast guest and the future of independent media.
Audio storytelling allows for deeper connections than video content, reinforcing its importance in engaging audiences during various life moments.
Creativity and imagination are crucial for successful podcasting, often outweighing technical skills in importance for aspiring podcasters.
The podcasting industry requires thoughtful planning and adaptability to navigate its fragility, particularly concerning guest contributions and technological shifts.
Deep dives
The Embrace of Audio Storytelling
Audio storytelling remains a favored medium among audiences despite efforts by platforms like Spotify to pivot towards video content. There is a fundamental belief that audio allows for deeper connections, enabling people to engage with narratives while multitasking or during quiet moments in their lives. This highlights an intrinsic human preference for immersive stories that audio provides, which a shift to video may not replicate. The persistence of audio in various routines emphasizes that tech innovations should complement rather than replace established forms of media.
Imagination in Creative Endeavors
Creativity is contingent upon the presence of imagination, which is crucial to the podcasting craft. Teaching technical skills like using software may be easier compared to igniting someone's creative spark when they lack imaginative vision. This notion reinforces that successful podcasting often hinges more on creativity than technical proficiency. The challenge lies in nurturing that imagination, suggesting that a blend of both attributes can lead to success in podcasting and other creative fields.
The Fragility of Content Creation
The podcasting industry faces inherent fragility, highlighted by the unpredictability of guest contributions and technological issues. Some creators express concern over how shifts in technology and audience preferences may undermine audio storytelling. The balance between providing content and managing the logistics of production often feels precarious. This fragility illustrates the importance of thoughtful planning and adaptability in production to maintain consistent and meaningful connections with audiences.
The Role of Educators and Mentorship
Educators in the podcasting space can significantly influence the next generation of creators by encouraging intentionality and thoughtful decision-making. Teaching students how to develop compelling narratives while also navigating the technical aspects of production is essential for their growth. The integration of mentorship, focusing on both the art and business of podcasting, is critical for empowering aspiring creators. This dual focus can cultivate a new wave of talent adept at crafting engaging stories and understanding market dynamics.
Defining the Future of Podcasting
The future of podcasting is viewed with optimism, rooted in the belief that emerging voices and innovative content will thrive despite industry challenges. As traditional media experiences decline, smaller, independent creators are finding ways to flourish through community-driven initiatives. This reflects a resilience in the medium, where audience preferences continue to evolve towards authenticity and relatable narratives. The belief in the cyclical nature of content creation fosters confidence that podcasting will adapt and grow, continuing to resonate with listeners.
This week Francis is joined by Eric Silver, a podcaster, podcast producer and head of development at Multitude, a podcast studio and production company.