John Munsell on Embracing AI Agents in Business

This book introduces the Business Model Canvas, a visual tool that helps organizations create, deliver, and capture value. It is co-created by 470 practitioners from 45 countries and is highly recommended for executives, consultants, entrepreneurs, and leaders. The book covers nine essential building blocks of a business model: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. It also explores business model patterns, design techniques such as ideation and prototyping, and the process of implementing and managing business models.