Do you really know? Why do we get addicted to social media?
Aug 24, 2025
Social media users in the UK spend an eye-opening 110 minutes daily, often before even getting out of bed. The podcast explores how social networks can trigger the brain's reward system, releasing dopamine and creating feelings of pleasure. Listeners learn why scrolling on platforms like TikTok and Instagram can consume hours. The insightful discussion also tackles the economic motivations of these platforms and the concept of FOMO, shedding light on the compelling yet addictive nature of social media.
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Social Media Activates Reward Circuits
- Social media triggers the brain's reward system causing dopamine release with each login or interaction.
- This chemical reinforcement motivates repeated use and can mirror effects of addictive substances.
Validation And FOMO Drive Checking
- Social validation through likes, comments and shares boosts self-esteem and reinforces platform use.
- Fear of missing out (FOMO) drives compulsive checking and increases anxiety and stress.
Dopamine Teaches Repeat Scrolling
- Dopamine is released for actions that meet needs and teaches the brain to repeat those behaviors.
- Likes and videos give small dopamine bursts that quickly fade and create craving for more.