The Game with Alex Hormozi

Brutally Effective Negotiation Tactics | Ep 874

11 snips
Apr 24, 2025
Discover practical negotiation tactics that enhance your bargaining power. Learn the importance of alternatives and how understanding your best options can shift outcomes in your favor. Dive into the art of anchoring, using it to frame your offers effectively. Explore collaborative strategies like making multiple simultaneous offers to reveal priorities. Gain insights on reciprocity and framing to strengthen your negotiation skills and achieve better results in both business and personal interactions.
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ADVICE

Leverage BATNA Before Negotiation

  • Always have a strong BATNA (Best Alternative to a Negotiated Agreement) before negotiating.
  • This gives you leverage to set higher aspirations and reject deals worse than your alternative.
ADVICE

Use High Anchors Effectively

  • Anchor the first offer with a high number to shift negotiation increments favorably.
  • Use counter anchoring only if you missed anchoring first, but it is less effective.
ANECDOTE

Sweetening Real Estate Deals

  • In a house negotiation, Alex increased his offer from $15 million to $15.25 million while sweetening the deal.
  • He offered cash and included $4 million in furniture to keep sellers engaged without raising price much.
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