Big Take Asia

K-Pop's Big Bet on Becoming Less Korean

Jul 23, 2024
K-pop is embracing English lyrics to appeal globally, sparking an identity shift. Industry seeks broader fanbase for financial success. New idol groups like RISE and Cat's Eye face challenges with English lyrics. Potential for a Blackpink BTS Super Bowl show excites fans.
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Episode notes
1
Intro
00:00 • 2min
2
Evolution of K-pop: Shift towards English lyrics and fan dedication
02:13 • 6min
3
Global Expansion and Identity Crisis in K-pop
08:19 • 4min
4
Evolution of K-pop: New Groups and Challenges
11:58 • 4min
5
Exciting Possibility and Podcast Credits
16:24 • 2min