Big Take Asia
K-Pop's Big Bet on Becoming Less Korean
Jul 23, 2024
K-pop is embracing English lyrics to appeal globally, sparking an identity shift. Industry seeks broader fanbase for financial success. New idol groups like RISE and Cat's Eye face challenges with English lyrics. Potential for a Blackpink BTS Super Bowl show excites fans.
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Quick takeaways
- K-pop industry shifting towards using more English lyrics to attract global audiences.
- Challenges faced by K-pop industry include changing demographics in South Korea and geopolitical impacts on fan engagement.
Deep dives
Evolution of K-pop Lyrics
The podcast delves into the evolving trend of K-pop songs featuring more English lyrics instead of predominantly Korean. Bloomberg's analysis revealed that almost half of this year's K-pop songs showcased a majority of English lyrics, a notable shift in the industry. The move towards more English lyrics is intentional to attract a broader global audience, especially in regions like the US and Southeast Asia. This transition raises questions about the essence of K-pop identity when English becomes a dominant language in the music.
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