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4min chapter
K-Pop's Big Bet on Becoming Less Korean
Big Take Asia
Global Expansion and Identity Crisis in K-pop
The chapter explores the necessity of K-pop broadening its fan base worldwide for sustainable growth and financial success. Industry leaders suggest a significant shift to attract a larger international audience, while also examining the identity struggles faced by the evolving K-pop industry.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode