The Thomas Brush Show Ep. 025 - How To Make Money From Your Game In 2025 w/ Chris Zukowski
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Dec 3, 2024 In a captivating discussion, Chris Zukowski, an indie game marketing expert, shares invaluable insights on how developers can thrive in 2025. He emphasizes that great games still require strategic marketing, leveraging Steam’s algorithm for visibility. Chris explores the significance of wishlists and email lists, describing how they act as essential tools for engagement and sales. He also reveals the importance of targeted outreach and building relationships with key influencers. Discover practical strategies to enhance your game's market presence and navigate the evolving landscape!
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Marketing Multiplies A Good Game
- Marketing raises your visibility so a good game reaches more players, like standing on a roof to throw a paper airplane farther.
- Both build quality and marketing heighten success; neither reliably replaces the other.
Terminus Survivors' Slow Climb
- The Korean game Terminus Survivors launched with few wishlists and Korean-only text but grew through updates and an Early Access→1.0 bump.
- It succeeded despite violating many launch best practices, proving quality plus persistence can still win.
Hit Steam's Launch Thresholds
- Hit Steam launch thresholds (wishlists, reviews) to unlock built-in visibility like New & Trending and Discovery Queue.
- Prepare your Steam page, languages, and wishlists before launch to leverage Valve's free exposure.
