30 Minutes to President's Club | No-Nonsense Sales The Future of Outbound Sales (Topline Podcast)
7 snips
Sep 6, 2024 Discover how outbound sales is evolving with a tech-driven approach that prioritizes quality over sheer volume. Hear insights on personalizing outreach and the importance of authentic connections in a saturated market. The discussion addresses a potential revival of cold calling as a means of building meaningful relationships. Learn about the integration of inbound and outbound strategies for a more humanized sales experience, creating a balanced and impactful approach to engaging potential buyers.
AI Snips
Chapters
Transcript
Episode notes
Defining Outbound Sales Today
- Outbound sales is defined as proactive outreach like cold emails, calls, and LinkedIn messaging, outside of inbound customer interest.
- AI combined with outbound can amplify volume but risks perpetuating low-quality "spray and pray" tactics.
The Email Flood Problem
- Outbound email tactics have become absurdly complex, like spamming from multiple subdomains to avoid limits.
- This creates an inbox flooded with meaningless emails, risking the effectiveness of email as a channel.
Outbound Strategy by Business Stage
- Use mass email campaigns for earlier stage businesses with large total addressable markets and lots of white space.
- Assign personalized outreach and calls to engaged accounts for high-value human touch selling.