"You'll have to ask my trolls" ft. Emily Triplett-Lentz of Calendly

Jun 30, 2023

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Click the link if you want to be brought directly to the live edit:

https://youtu.be/snkp8H94wx8?t=1815

To get access to many of the docs featured on the show, go to https://thecontentstudio.com/the-vault/

We mean ”annoying," but say “stupid.”

We mean “intense,” but say "crazy."

We mean “boring,” but say "lame."

We can’t pretend that words don’t matter.

It's easy to fall into, “you know what I mean” word choice.

Emily Triplett-Lentz shared with us her insights on inclusive language, ableism, and the value of examining why we say what we do, and how to communicate with intention.

We also touched on modern etiquette and kindness in content creation.

Here are some topics we discussed:

The importance of inclusive language and common ableist phrases
Finding out what customers truly care about (hint: not content)
The evolving etiquette of connecting with others through tech

Here are our favorite quotable moments:

“The more I got into it, the more I realized a lot of these words, that segments of our audience maybe take issue with, are kind of lazy language choices anyway. So, why wouldn't you choose more precise, specific language that makes your content better?”

“The really fun thing about that is really precise, specific language, what's good for accessibility and inclusivity, is also really good for SEO. Really, really descriptive alt text, or anchor links, and things like that. So there's a lot of overlap there.”

“What does my edit look like? The first read through, I sit on my hands. People assume I'm being metaphorical…

I literally sit on my hands. The temptation to go into copy editing mode is so strong...I come from a journalism background. I see a typo or anything, and I just want to get in there. That's such a disservice to both you and the writer. Even knowing this, consciously knowing this, I'll still be afraid that I won't catch something the second time I go through it.”

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