Today, Explained The drama and trauma of 23andMe
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May 11, 2025 
In this engaging discussion, Libby Copeland, author of "Lost Family," delves into the dramatic consequences of at-home DNA testing. With 23andMe facing bankruptcy, she raises crucial questions about the fate of millions' personal data. The conversation highlights poignant personal stories, exploring the emotional journey of reconnecting with lost relatives and the ethical dilemmas surrounding unexpected family secrets. Copeland emphasizes the complexities of identity and privacy in a world where genetic connections can reshape family dynamics.
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Hannah's Family Discovery Journey
- Hannah found her long-lost father and siblings by searching public records and addresses before using DNA testing.
- She experienced emotional relief and closure upon connecting and meeting them in person, confirming her biological family.
DNA Testing's Reach in America
- About one in five Americans have taken consumer DNA tests, especially white Americans.
- You can be identified through relatives' DNA even if you haven't taken a test yourself.
23andMe's Unprofitable Model
- Though 23andMe sold many tests, it has never been profitable.
- The company struggles to monetize genetic data effectively, leading to bankruptcy.