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The drama and trauma of 23andMe

Today, Explained

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The Journey of 23andMe: From Innovation to Privacy Concerns

This chapter explores the rise and transformation of 23andMe in the context of the Human Genome Project, highlighting the initial excitement of genetic testing and its impact on consumer engagement. It addresses financial struggles and the challenges the company faces regarding data ownership and privacy policies. The discussion also emphasizes the evolving landscape of genetic data protection and diminishing consumer interest in DNA testing due to privacy concerns.

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