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Being Freelance
Copywriter Franky Shanahan - Revisited
Sep 10, 2023
Copywriter Franky Shanahan, diagnosed with chronic illness, shares how she reshaped her business. The power of co-mentoring, client attraction strategies, joining a freelance community, and taking time off are discussed. Parenting through different stages of childhood and achieving work-life balance are also explored.
43:59
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Quick takeaways
- Franky successfully adapted her business model and continued to work with a diverse range of clients, particularly in the well-being and creative industries, despite a major health crisis that forced her to reshape her business and lifestyle.
- Franky highlights the value of co-mentoring as a means of receiving external input and support for her business, emphasizing the importance of finding a like-minded and trustworthy co-mentor who provides encouragement, motivation, and a fresh perspective.
Deep dives
Reshaping the Business After a Health Crisis
Frankie, a freelance copywriter, experienced a major health crisis which forced her to reshape her business and lifestyle. After being diagnosed with chronic fatigue syndrome, she had to adapt to her limited energy and manage her workload accordingly. This meant letting go of services that required intense deadlines and replacing them with services that allowed for more flexibility and rest. Despite financial challenges and the fluctuations in her niche, Frankie successfully adapted her business model and continued to work with a diverse range of clients, particularly in the well-being and creative industries.
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