Rattle & Pedal: B2B Marketing Podcast The Framework for Firms That Want to Win: The Prudent Pedal Growth Framework
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Jun 13, 2025 Discover the Prudent Pedal Growth Framework designed for professional services firms. The hosts discuss cultural challenges and the thinker-seller dynamic as key growth inhibitors. They introduce a triangular growth model that aligns market, capabilities, and brand to boost revenue. Explore the concept of 'best selves' and the importance of strategic alignment, especially with the rise of AI. Finally, the importance of the IC triad—marketing, delivery, and sales—is highlighted as crucial for enhancing brand preference and overcoming challenges.
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Three Core Growth Blockers
- Firms struggle with three core growth blockers: culture issues, strategic boundaries, and silos between thinkers, sellers, and doers.
- Resolving these blockers requires alignment across culture, strategy, and execution systems.
Growth Framework as Molecule
- The Prudent Pedal Growth Framework models a firm's growth components as interdependent elements in a molecular structure.
- If one element underperforms, it negatively impacts the entire system's performance.
GRIT System Tackles Culture
- The GRIT system addresses cultural limitations that hinder growth by identifying and leveraging a firm's "best selves."
- Aligning with clients that value your firm's best selves drives authentic and sustainable growth.