Strategy Hour | Online Marketing for Business Growth cover image

Strategy Hour | Online Marketing for Business Growth

921: How to Get More Done in 12 Weeks Than Most Do All Year

Jan 28, 2025
47:54

Imagine accomplishing a year’s worth of goals in just 12 weeks. That’s what I’m doing here at Boss Project and today I’m going to share my game plan with you! I want you to think of the concept of the 12-week year as a period of focused sprints rather than annual plans. This approach creates urgency and focus and allows you to see what’s coming in a tangible way. 

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A little while ago, I felt demotivated when it came to goal setting because a lot of the time, I either overpromised and underdelivered or simply couldn’t control the outcome of the goals anyway. When I decided to stop setting goals and instead view things as experiments, focusing exclusively on the process, I found approaching business fun, exciting, and challenging without the pressure of wins and failures. After hearing how successful other businesses have been when implementing this technique, I wanted to try it out and document the process for you to see and I think January is the perfect time to start fresh!

Episode Highlights

  • The Power of the 12-Week Year. [0:08:30] 
  • How I Implemented the 12-Week Year in My Business. [0:16:29]
  • My Focus for the Upcoming 12-Week Sprint. [0:19:30]
  • How Am I Managing My Time? [0:28:24]
  • Starting Your 12-Week Year. [0:31:08]


Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

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