Can we talk? Mastering email strategy for better donor stewardship

Muna Hussen, a marketing and income generation expert with a rich background in the charity sector, shares her insights on mastering email strategy for donor stewardship. She emphasizes the importance of segmentation to personalize communications, ensuring each message truly resonates. Muna discusses innovative email campaign techniques that engage donors and explores the evolving landscape of charitable giving. Tune in to learn how to enhance engagement through automation and personalized communication, vital in today’s fundraising environment.