How to Embrace Responsibility | Monday Marketing Takes: Snap

Kenny Mitchell, CMO of Snap, shares insights from his impressive marketing career, which includes stints at Gatorade and McDonald's. He discusses innovating within big corporations like Walmart versus the flexibility of startups. Mitchell also explores the rise of visual communication on Snap, highlighting the success of Snapchat Originals like 'Will From Home'. He reflects on promoting engaging storytelling during challenging times and shares unforgettable experiences with celebrities like Dwayne Wade and Michael Jordan, emphasizing the personal connections that shape marketing.