The GaryVee Audio Experience How to Embrace Responsibility | Monday Marketing Takes: Snap
Dec 7, 2020
Kenny Mitchell, CMO of Snap, shares insights from his impressive marketing career, which includes stints at Gatorade and McDonald's. He discusses innovating within big corporations like Walmart versus the flexibility of startups. Mitchell also explores the rise of visual communication on Snap, highlighting the success of Snapchat Originals like 'Will From Home'. He reflects on promoting engaging storytelling during challenging times and shares unforgettable experiences with celebrities like Dwayne Wade and Michael Jordan, emphasizing the personal connections that shape marketing.
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Snapchat's Older User Base
- Snapchat's U.S. community of users aged 25+ surpasses Twitter's total U.S. user base.
- This challenges the perception of Snapchat as a platform primarily for younger demographics.
Success of Snapchat Originals
- Will Smith's Snapchat original show, "Will From Home," successfully engaged 35 million viewers.
- This demonstrates the potential of original content on Snapchat.
Platform vs. Product Marketing
- Marketing a platform like Snap requires managing a broader range of stakeholders than marketing products.
- This necessitates tailoring messaging to various groups like consumers, advertisers, and agencies.