Chew the Fat cover image

Chew the Fat

Keira Rumble: Multi-million dollar protein balls

Nov 4, 2024
40:07

🎙️ Welcome to "Chew the Fat," where real business insights meet real-world success stories.

Today, we’re diving into the wild, bumpy, and brilliantly bold journey of Keira Rumble, CEO & founder of Krumbled Group.

Keira takes us back 10 years to when she was rolling protein balls in her Bondi apartment, with dreams much bigger than her kitchen. Keira is known for creating and scaling brands to make you feel & look good, and now has three large, well-known brands under her belt, Krumbled Foods, Habitual Beauty, Mini & Me. Once a side hustle, to now being in Coles and Priceline, worth millions.

The road wasn’t always smooth though - Keira faced massive setbacks, from rushing products to market and struggling with quality, to having her IP stolen by her manufacturer, costing her half a million dollars in a gruelling Supreme Court battle.

Through it all, Keira refused to stop. “I was sick and tired of making money for others, so I did it myself,” she tells us, sharing how she’s self-taught, fiercely resilient, and endlessly passionate about creating brands grounded in transparency and trust.


The “Chew the Fat” Series is part of Frank’s Journey to raise $1million dollars for charity by producing a cookbook called ‘Eat with Purpose’ which is for high performing people who are time poor, and health conscious. Tune in now on Spotify and Apple Podcasts for an open, unfiltered discussion. Subscribe today and start redefining your path to success.


Follow my journey:

Website: www.eatwithpurpose.net 

Instagram: ⁠frankgreeff_ ⁠

Youtube: ⁠@Frankgreeff


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