Founding Punchbowl: A Strategic Move

The decision to establish Punchbowl was driven by the realization that journalists Jake Sherman and Anna Palmer could capitalize on their extensive knowledge of Capitol Hill. After achieving significant success with Politico's Playbook, they perceived a gap in the coverage of congressional developments and the congressional leadership's needs. They identified a market with immense financial interests flowing through Capitol Hill and saw an opportunity to create a dedicated news source for lawmakers and their staff. This strategic move not only capitalized on their strengths but also aimed to fill an essential information void in Washington, D.C.