Jake Sherman and Anna Palmer, co-founders of Punchbowl News and former Politico stars, share their journey from top journalists to media innovators. They discuss the inception of Punchbowl and its laser focus on Capitol Hill news. The duo dives into the challenges of navigating the ever-changing media landscape, the revolutionary data integration tool for Capitol Hill professionals, and the potential of niche subscription markets. They reflect on the importance of audience engagement and the competitive spirit needed to thrive in today's journalism.