Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)  cover image

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

Julie Solomon: How To Make Money On Instagram In 2024, Even With A Small Audience | Marketing E292

May 27, 2024
Julie Solomon, a branding expert, shares tips on balancing privacy and influence, creating valuable content, and monetizing a small following on Instagram. She discusses the importance of masterminds, DM automation, and maximizing engagement. Julie emphasizes on brand messaging and utilizing Instagram Stories for conversion.
01:13:13

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Focusing on desire-based marketing attracts motivated audiences ready for change.
  • Utilizing longer-form content with subliminal hooks on Instagram Stories enhances engagement.

Deep dives

Building Brand Messaging Around Desired Outcomes Over Pain Points

Focusing on desire-based marketing rather than pain points can attract more engaged and ready-to-buy audiences. Emphasizing transformations and desired outcomes in content can resonate with individuals already motivated for change. By appealing to future states of fulfillment and success rather than dwelling on current pain, brands can engage more effectively and attract those seeking solutions and transformations.

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