Young and Profiting (YAP) with Hala Taha

Julie Solomon: How To Make Money On Instagram In 2024, Even With A Small Audience | E292

May 27, 2024

Julie Solomon, a branding expert, shares tips on balancing privacy and influence, creating valuable content, and monetizing a small following on Instagram. She discusses the importance of masterminds, DM automation, and maximizing engagement. Julie emphasizes on brand messaging and utilizing Instagram Stories for conversion.

01:13:13

Episode guests

Julie Solomon

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Focusing on desire-based marketing attracts motivated audiences ready for change.

Utilizing longer-form content with subliminal hooks on Instagram Stories enhances engagement.

Successful monetization on Instagram is feasible with strategic partnerships and niche followings.

Deep dives

Building Brand Messaging Around Desired Outcomes Over Pain Points

Focusing on desire-based marketing rather than pain points can attract more engaged and ready-to-buy audiences. Emphasizing transformations and desired outcomes in content can resonate with individuals already motivated for change. By appealing to future states of fulfillment and success rather than dwelling on current pain, brands can engage more effectively and attract those seeking solutions and transformations.

Introduction

2min

Embracing Authenticity and Building a Genuine Brand on Instagram

18min

Maximizing B2B Sales Opportunities on LinkedIn

8min

Maximizing Revenue Growth in the Digital Space

25min

Strategies for Building a Loyal Instagram Following with a Small Audience

2min

Unlocking the Power of Kajabi & Co-Working Spaces

9min

Strategies for Success and Collaboration

14min

Despite her introversion, Julie Solomon thrives on Instagram. She has successfully monetized her influence and built a reputation as one of the top thought leaders in influence marketing. In this episode, Julie shares her best strategies for growing your brand and monetizing your influence online. She also touches on masterminds and the Instagram algorithm.

Julie Solomon is an influencer, branding expert, and coach passionate about helping entrepreneurs grow their audience. She is the host of The Influencer Podcast and the author of Get What You Want.

In this episode, Hala and Julie will discuss:

- Julie’s approach to balancing privacy and influence

- Succeeding as an introverted influencer

- Essential Instagram content to create right now

- Why you must focus on value-based content

- Proven strategies for building authority online

- Overcoming fear in content creation

- Monetizing a small following

- Why every entrepreneur needs a mastermind

- DM automation for driving sales

- Effective methods for boosting engagement on Instagram

- How to make your brand messaging magnetic

- Maximizing Instagram Stories for conversion

- And other topics…

Julie Solomon is a visibility, brand strategy, and brand deal coach, helping entrepreneurs and creators elevate their visibility and impact. She is the host of the top-rated The Influencer Podcast, providing real-time coaching and business growth insights to millions of listeners worldwide. She is also the author of the bestselling book, Get What You Want. She has been featured in Forbes, Entrepreneur, and Business Insider. She has also been named among the top 100 leaders in influence marketing by Influence Co.

Connect With Julie:

Julie’s Website: https://juliesolomon.net/

Julie’s LinkedIn: https://www.linkedin.com/in/julie-solomon-375127133

Julie’s Twitter: https://twitter.com/JulsSolomon

Julie’s Instagram: https://www.instagram.com/julssolomon/

Julie’s Facebook: https://www.facebook.com/JulsSolomon/

Julie’s YouTube: https://www.youtube.com/c/juliesolomontv

Julie’s Podcast, The Influencer Podcast: https://podcasts.apple.com/us/podcast/the-influencer-podcast/id1229401800?mt=2

Resources Mentioned:

The Revenue Growth Lab: https://juliesolomon.net/profiting

LinkedIn Secrets Masterclass, Have Job Security For Life:

Use code ‘podcast’ for 30% off at yapmedia.io/course.