Go To Market Lessons We Can Learn From The Beatles

What if we flipped the script on The Beatles? Instead of just seeing them as the number one band of all time, we view them as a group of hardworking entrepreneurs who kicked off a wildly successful startup.

After all, before they shot up the charts, they were just a bunch of young guys hustling through gigs, switching up their band name every few days, and making a heap of mistakes. Luckily for them -- and us -- a few people saw their potential and made some pivotal moves to help propel them to the top. But imagine if they’d waited for perfection before they made those moves – would they still be the fab four we adore?

This week, Mark shares the three lessons he learned from the launch of The Beatles in the early 60s that still apply today. Implement them for your startup, your go-to-market strategy, or whatever it is you're aiming to launch to help you get to the next level, break through the noise, get more awareness, and generate more leads. Everything you want to do to have a successful brand, successful marketing, and sell more starts with these three things.

Here are some of the topics Mark covers in this episode:

• Why success doesn't require perfection from the outset

• What you can learn from how The Beatles overcame early adversity

• How launching a product is the first step towards understanding market needs and adapting quickly.

• Ways a strong, relatable brand identity helps businesses connect with their audience

• The part consistency in messaging and appearance plays in creating a brand's reliability and trustworthiness

• How a unique value proposition sets a business apart

• What we can learn from how Brian Epstein got The Beatles’ first single on the charts

• Why startups need to allocate resources toward marketing to break through the noise

• There's no "set it and forget it" in branding, marketing, sales or customer experience

• Why you should create a brand that will sell to the people in power and the people who matter the most

• You always have to do way more work selling than you think

• Prioritize where you put your money to get that boost

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