The Truth In This Art: Stories That Matter Crafting Unconventional Spirits with Monica Pearce | 10th Ward Distilling, Distillery Innovation, and Unique Mixology
Join us on 'The Truth in This Art' podcast, where your host, Rob Lee, leads the way. Our today’s guest Monica Pearce, the visionary founder and owner of Tenth Ward Distilling Company, has carved an innovative path in the realm of spirits. With a background in conservation biology, Monica's journey took her from the world of environmental science to distilling unconventional libations like gin, whiskey, absinthe, and canned cocktails. Her passion for spirits is matched by her rich experience in the service, hospitality, marketing, branding, and strategic planning sectors. Founded in 2016, Tenth Ward Distilling Company has flourished under Monica's guidance, expanding from a modest 1600-square-foot tasting room and distillery to a dynamic 20,000-square-foot hub encompassing a cocktail bar, event venue, and production facility. Monica's remarkable achievements include board roles, accolades, and recognition as a top entrepreneur in Frederick County.
Within this chat, we shed light on:
- Monica's entrepreneurial journey on the podcast, tracing the inception of 10th Ward Distilling Company from a whiskey-loving vision to a self-driven reality.
- Uncover the podcast's insight into Monica's distinctive distilling approach, as her conservation biology and marketing background converge to shape the brand's ethos.
- Delve into the podcast episode's unraveling of 10th Ward's identity, encapsulated in the slogan "Ward off ordinary," reflecting their audacious spirits.
- Join the podcast's discussion on Monica's mixology flair, unveiling her knack for crafting unique libations and imaginative garnishes.
- Immerse yourself in the podcast episode's exploration of 10th Ward's unique market position, driven by Monica's leadership as a woman in the distillery domain.
- Navigate the podcast's insights on 10th Ward's innovative approach, delving into the subscription clubs as a conduit for constant evolution and customer-driven creations.
- Discover Monica's podcast wisdom as she recommends "The Subtle Art of Not Giving a F*ck," highlighting its lessons in embracing life's uncertainties and forging ahead.
Join us and learn from the best! Monica shares her journey of starting a woman-owned distillery and the creative process behind their unique spirits. With a background in conservation biology, Monica brings a scientific approach to distilling and uses her knowledge of marketing and branding to create unconventional products. She discusses the importance of strategic planning and data-driven decision-making in running a successful business. Monica also highlights the value of being a woman-owned business and how it has helped her leverage her brand and attract customers. She shares her favorite cocktail to make, the old-fashioned and gives a sneak peek into upcoming releases from 10th Ward Distilling Company.
Mentioned in this episode:
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Host: Rob Lee
Music: Original music by Daniel Alexis Music with additional music from Chipzard and TeTresSeis.
Production:
- Produced by Rob Lee & Daniel Alexis
- Edited by Daniel Alexis
- Show Notes courtesy of Rob Lee and Transistor
Photos:
- Rob Lee photos by Vicente Martin for The Truth In This Art and Contrarian Aquarian Media.
- Guest photos courtesy of the guest, unless otherwise noted.
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