In this episode of the Social Selling Podcast, host Daniel Disney dives into the latest features of LinkedIn Sales Navigator. He highlights three new capabilities - Relationship Maps, Personas, and Account IQ - that can help salespeople be more effective.

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Best Moments:

(01:39) Relationship Maps — A visual representation of key decision makers and influencers within an account and who you're connected to within that web

(04:32) Personas — Create profiles of your ideal customers. Sales Navigator will then automatically surface matching prospects to accelerate your selling

(07:30) Account IQ — Insights on accounts to uncover challenges, opportunities, trends, etc. Gives you conversation starters and direction for your selling approach