Car Dealership Guy Podcast The Road To 900 Cars Per Month: How One Dealer Is Pushing His Team To Sales Excellence | Brad Wise, Executive Manager at Ferman Chevrolet Mazda
Today I’m joined by Brad Wise, executive manager at Ferman Chevrolet Mazda. We dive into his mission to sell 900 cars a month, why he’s handing out hundreds in cash to his service team five times a day, how “energy vampires” kill sales culture — and more.
This episode is brought to you by:
1. Kenect AI – The platform auto dealers are using to gather reviews, generate leads, and improve their online reputation, all powered by AI @ http://www.kenect.ai
2. CarGurus - maximize your performance on the #1 most visited car shopping site in the U.S. With data-driven intelligence on what to buy, how to improve the visibility of your listings, and how to optimize pricing, CarGurus will help drive revenue at every stage. Learn more @ http://insights.cargurus.com/cdg
- Similarweb, Traffic Report (Cars.com, Autotrader, TrueCar, CARFAX Listings (defined as CARFAX Total visits minus Vehicle History Reports traffic), Q4'24, USA.
- CarGurus analysis of US dealers that changed a vehicle price based on NBDR recommendations compared to vehicles without an NBDR- informed price change from Nov 2023 through Dec 2024, finding that dealers that made NBDR-price informed change see a 42% median increase in VDP views per day.
- Market Probe International, blinded survey of 600 dealers, Aug 2024. Based on 313 dealers who pay for at least two listings sites.
3. CDG Recruiting - The Go-To Talent Partner for Dealers. Hire pre-vetted GMs, sales, F&I, fixed ops, C-suite, and back-office talent—ready to perform. Faster hires, better results. Book a call → http://www.CDGRecruiting.com
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Topics:
00:19 How to build business resilience?
01:05 What defines Ferman's leadership legacy?
03:31 How to build winning teams?
06:18 Why prioritize ethics and compliance?
16:28 Keys to operational excellence?
24:49 Best incremental growth strategies?
26:54 Why obsess over research?
32:51 Innovations in used car sales?
36:59 How to measure progress/happiness?
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