Next Level Marketing: (Ghost) Writing Your Own Book with Michael Levin

Bulletproof Dental Practice Podcast Episode 20

Host: Dr. Peter Boulden / Atlanta Dental Spa

Guest: Michael Levin 

Key Takeways

• Dentistry is a crowded marketplace. You can distinguish yourself by writing a book.
• You can target niche audiences using a book and build your credibility in that niche.
• Writing a book is easy using the right resources. You don't even need to write the entire book. You can hire ghostwriters to write it using the knowledge you have.
• Patients who buy your books and become fans can be your sales force. They become advocates of your practice.
• You can market your books by giving them as giveaways.
• Write books that will educate your market. This will create value for your customers.
• You can write books about your legacy as a dentist.

Resources Mentioned:

Books:

Sober Dad by Michael Graubart

River of Doubt by Candice Millard

The Hundred-Year Marathon by Michael Pillsbury

App:

Headspace

Tweetables:

"People are grateful to the educator." Michael Levin

"If you create enough value in the first 95% of the book, you are entitled to a call-to-action at the end of the book." Michael Levin